What I do
I’m a brand and marketing Senior Designer. I help scale brands by creating effective and iterative design systems, and providing templates, assets and designs to Marketing campaigns and company-wide initiatives.
I’ve created and fortified brands in B2B and B2C in-house EdTech and MarTech companies, and have also worked in agency, serving non-profits. I’m currently working at SchoolStatus and also support their B2C brand, Smore.
I specialize in Marketing campaigns, presentation deck design, brand toolkit design system set up and maintenance, social media, and events. I also assist in the production of videos and animations.
Otherwise, you’ll find me art directing, creating briefs, conducting design reviews, and giving presentations.
How I do it
I bring a balance of creative visual storytelling, precision, critical thinking, and efficiency.
When creating campaigns, I want to understand goals and who our audience or ICP is so I can create targeted, skimmable, and beautiful assets.
I’m constantly gathering research, considering how to optimize the brand and brand resources, and keep templates and assets up to date so the team is set up for success.
After hours
When I step away from the computer, I make time to create abstract metal sculptures, hammock in my own little patch of woods and read too many books at once.
Connect with me on Linkedin. Email me so we can work together. And check out my blog to understand more about how I think through design.
