Brand Strategy | Visual Identity | Implementation
Hello! I’m Jill Jacobs, the Senior Designer you come to for process-driven strategic branding and marketing.
I make follow-through my business.
Skills & services
Visual Identity
Brand Strategy
Art Direction & Reviews
Brand Asset Kits
Templates in Adobe, Figma & Canva
Campaigns
Animation
Asset Management
Ebooks & White Papers
Social Media & Paid Ads
Events & Print Materials
Webpage Layout & Design
Presentation Decks
Brand Style Guides
Tools I use
Figma
Illustrator
InDesign
Photoshop
After Effects
Premier Pro
Framer, Squarespace & Cargo
Asana, Notion & Jira
Google Sheets & Slides
My working style
Frequent, informal check ins
Team-wide and cross-team collaboration
Test for all scenarios, audiences, programs, and channels before committing to a final
Art direct myself
Push the boundaries of what it should be, then reel it back in
Ask a lot of what ifs
Brand strategy
Visual Identity
I communicate with the team about desires and needs, and find out what's breaking.
I do deep dives into all the rabbit holes you don’t have time to explore yourself.
I develop color palettes, logos, typography, shapes and patterns, icon and illustration style, data visualization, motion aesthetics, and photography.
I test systems for where they break, test accessibility, ensure scalability.
I build and maintain brand toolkits and design systems.
Implementation
I design templates and assets for ads, website, email, decks, social, ebooks, print, and events for designers and non-designers to use day-to-day
I compose guidelines, briefs, and presentations around visual best practices
I bring a fine art lens, a balance of creative visual storytelling, precision, efficiency, and critical thinking, so what we create resonates and has staying power.
Personal life
I'm based in the outskirts of Boston, Massachusetts.
I've been designing professionally for over a decade. I primarily work remotely. Although the majority of my job history has been full-time, I'm open to short- and long-term contract, freelance, and consultant roles.
When I step away from the computer, I make time to create abstract sculptures out of steel rod, hammock in my own little patch of woods, and read too many books at once.
Let's talk shop
You can reach me by emailing
jillj.creative@gmail.com
Email me