Your partner in brand strategy, visual identity, and implementation.
I’m Jill Jacobs, a fine artist and graphic designer enamored with building and scaling brands. I specialize in creating brand strategy, developing visual identities, building brand kits, and designing marketing assets.
I revel in the process from dream-state discussions to practical implementation.
I’ve conducted rebrands and marketing campaigns for B2B and B2C in-house EdTech and MarTech companies, and also have experience in agency and non-profit.
What I do
Carry out brand audits, competitive analysis, and moodboards in alignment with short- and long-term company goals
Develop color palettes, logos, typography, shapes and patterns, icon and illustration style, data visualization, motion aesthetics, and photography
Build and maintain brand toolkits and design systems
Test systems for where they break, test accessibility, align to mission, pillars, voice and tone, and ensure scalability
Compose guidelines, briefs, and presentations around visual best practices
Design templates and assets for ads, website, email, decks, social, ebooks, print, and events for designers and non-designers to use day-to-day
How I do it
I conduct a bunch of upfront research, have conversations in groups and one-on-one, respect the brand in its current state, and steward it into a new era.
I communicate clearly and often, ensuring I’m delivering on what the team and stakeholders most want to see come to life, and have no ego around the work I create.
I do deep dives into all the rabbit holes you don’t have time to explore yourself.
I wrap my head around goals, larger company strategy, and align to audiences and brand story to create targeted, skimmable, and beautiful assets.
I bring a fine art lens, a balance of creative visual storytelling, precision, efficiency, and critical thinking, so what we create resonates and has staying power.
After hours
When I step away from the computer, I make time to create abstract metal sculptures, hammock in my own little patch of woods and read too many books at once.
Connect with me on Linkedin.
Email me so we can work together.
And check out my blog to understand more about how I think through design.
