What I do

I’m a Senior Designer specializing in strategic Brand and Marketing development and design. I create unbreakable, scalable brands that bring products to life across Marketing and Sales materials.

I’ve fortified brands ranging from B2B and B2C in-house EdTech and MarTech industries and have also served non-profits in an agency environment. (I’m currently working at SchoolStatus and also support their B2C brand, Smore).

How I think

I bring a balance of ongoing creative innovation with critical thinking, precision and efficiency.

When creating campaigns, I want to understand goals, the “so what” and who our ICP is so I can art direct and create targeted, skimmable and beautiful assets.

I never consider a brand’s visual identity final. I’m constantly gathering research and considering how we can optimize our color palette, typography, UI, photography, illustration and shape library. I make sure the brand book, Figma components & libraries, and templates are kept up to date so the team is set up for success.

I believe a brand is fluid. Keeping evolution at the forefront is how we stay relevant, keep our audience engaged and ultimately move the needle and improve results.

Etc.

When I step away from the computer, I make time to create abstract metal sculptures, hammock in my own little patch of woods and read too many books at once. 

Connect with me on Linkedin. Email me so we can work together. And check out my blog to understand more about how I think through design.