Ignite

Naming and designing a new, enterprise product

An enterprise offering, from Instapage

Role / Senior Visual Designer

Establishing a sub-brand

In Instapage's effort to create a new product that could bolster conversions, we set out to create a sub-brand for this special enterprise product. As the team was brainstorming for a name for this new product, I had an idea for 'Ignite.' The alliteration and implication of fiery motion helped sell the strength of this offering. I developed a logo that locked up to the primary logo and a special, fiery color palette that complemented the primary brand.

In Instapage's effort to create a new product that could bolster conversions, we set out to create a sub-brand for this special enterprise product. As the team was brainstorming for a name for this new product, I had an idea for 'Ignite.' The alliteration and implication of fiery motion helped sell the strength of this offering. I developed a logo that locked up to the primary logo and a special, fiery color palette that complemented the primary brand.

Logo

Color palette

Instapage Ignite landing page offers conversion increase, with login form on the right.

Product login

Introducing Ignite

To clearly convey what this new product was offering, I developed a dedicated product landing page highlighting features and benefits. One-pagers were given to the Sales team to help pitch feature lists and upsell offers to existing customers.