Instapage Brand Redesign
Role / Lead Designer
Background
After 10 years in business, Instapage needed to rejuvenate their visual brand. Instapage wanted to represent to clients and prospects that the platform is continually evolving and with cutting-edge engineering, they are the best landing page builder in the market.
Solution
The team underwent a “design-a-thon” for designer to pitch potential new directions. We proceeded with my proposal for a more modern and refined visual identity. We redesigned the logo and marque, explored new shapes, photography, UI and data visualization, then tested new ad and email campaigns before redesigning the website.
Impact
Over 8 months, Instapage’s organic traffic increased from 90K to 140K, the highest it had ever been and new webinar landing pages, emails and ads lead to the highest ever 910 registrants.
