Wildlife Sanctuaries

Role / Design & Direction

Background
Since the pandemic, Massachusetts has received fewer out of state visitors and in-state residents have been traveling to neighboring states to do big hikes.

Solution
We reconnected Massachusetts residents with local wildlife sanctuaries by giving them an overview of the parks accessible nearby. We reminded them of the necessary work these refuges are doing and the flora and fauna that benefit from locals’ commitment.

Impact
Upon receiving the publication more individuals and families began exploring the parks, which increased donations to restoration, research and species protection projects.