The B2C newsletter builder company, Smore, needed designs for paid ads and organic social. They wanted to highlight their friendly color palette and shape library, and, of course, their trusty mascot, Smorinio.

I created designs in 3 sizes that represented Smore’s cheerful identity. I utilized the full array of color combinations and shapes, and created new outlined elements to create more motion in the designs. I found a balance of photography, UI, data visualization and illustration to favorably portray the brand and platform offerings.