Beyond the Click

Custom logo and email layout for a quarterly newsletter

Role / Design, Art Direction & Strategy

Establishing a look & feel, and messaging

The tech startup, Postclick, needed a quarterly newsletter to keep clients, prospects and employees abreast of the recent and upcoming initiatives.

I developed a handful of logos for the team to choose from. I worked closely with a writing partner, demand gen, product and sales to develop thought leadership and features for our current content. We highlighted cutting edge platform updates and answered questions clients and prospects were most curious about.

The tech startup, Postclick, needed a quarterly newsletter to keep clients, prospects and employees abreast of the recent and upcoming initiatives.

I developed a handful of logos for the team to choose from. I worked closely with a writing partner, demand gen, product and sales to develop thought leadership and features for our current content. We highlighted cutting edge platform updates and answered questions clients and prospects were most curious about.

Logo and alternatees

Module development

I took a look at the regularly used modules needed for a quarterly update newsletter to create reusable assets.

Video module and actual

Ebook and case study module for email template

Ebook and case study highlights

Events and secondary highlights module for email template

Events and secondary highlights

Statistics and testimonials module for email template

Stats and testimonials

Sign up communications, web and email

Impact

The first quarterly email was sent to over 17,000 recipients with a 16.7% open rate. This lead to increased engagement with new podcast episodes and inquiries into in-person events, webinars and demos.