Smore
Smore
Marketing materials for a fun-filled newsletter building platform
Marketing materials for a fun-filled newsletter building platform
Smore is an easy-to-use newsletter builder targeted to educators.
Smore is an easy-to-use newsletter builder targeted to educators.
Role / Senior Visual Designer
Role / Senior Visual Designer
New shapes & templates for marketing materials
The B2C newsletter builder company, Smore, needed consistent, fun, and friendly designs and templates to use across web, paid ads, and organic social. They wanted to highlight their their trusty mascot, Smorinio, who is beloved among users.
Before I dove into the creation of ads and other marketing materials, I refined and expanded upon the existing shape library. These shapes were intentionally organic and blobby to align with the current illustration aesthetic, highlight the friendly color palette, and add motion to static designs.
I also developed new background patterns for the UI of the newsletter builder itself to help better align the platform and the brand.
The B2C newsletter builder company, Smore, needed consistent, fun, and friendly designs and templates to use across web, paid ads, and organic social. They wanted to highlight their their trusty mascot, Smorinio, who is beloved among users.
Before I dove into the creation of ads and other marketing materials, I refined and expanded upon the existing shape library. These shapes were intentionally organic and blobby to align with the current illustration aesthetic, highlight the friendly color palette, and add motion to static designs.
I also developed new background patterns for the UI of the newsletter builder itself to help better align the platform and the brand.
Shape Library
Shape Library
UI backgrounds for school newsletters
UI backgrounds for school newsletters
Ad & social templates
To establish a consistent look and feel across marketing materials, I was tasked to create a plethora of templates to be used across our customer-facing materials. Categories we wanted to have visuals approved for were infographics, data visualization, highlighting the newsletter interface, testimonials, and more.
To establish a consistent look and feel across marketing materials, I was tasked to create a plethora of templates to be used across our customer-facing materials. Categories we wanted to have visuals approved for were infographics, data visualization, highlighting the newsletter interface, testimonials, and more.
Ad and social templates
Ad and social templates
Smore for Teams
Smore prioritized upsells to their enterprise product, Smore for Teams. To communicate the benefits of upgrading to their enterprise offering, I created in-app messages, landing pages, and ebooks.
Smore prioritized upsells to their enterprise product, Smore for Teams. To communicate the benefits of upgrading to their enterprise offering, I created in-app messages, landing pages, and ebooks.
Landing Page
Landing Page
Ebook sample
Ebook sample
Impact
These designs helped to establish a library of templates organized by content type. This has made subsequent design creation more efficient. These new designs also helped push Smore’s LinkedIn followers to over 3,000 users.
These designs helped to establish a library of templates organized by content type. This has made subsequent design creation more efficient. These new designs also helped push Smore’s LinkedIn followers to over 3,000 users.
In-app messages
In-app messages
Let's talk shop
You can reach me by emailing
jillj.creative@gmail.com
Email me
Let's talk shop
You can reach me by emailing
jillj.creative@gmail.com
Email me
Let's talk shop
You can reach me by emailing
jillj.creative@gmail.com
Email me