Instapage

Designing a new visual identity and brand system

Instapage is a B2B landing page platform that allows for high levels of customization and iteration.

Role / Lead Designer

Instapage is a B2B landing page platform that allows for high levels of customization and iteration.

Role / Lead Designer

A new era

After 10 years in business, Instapage needed to rejuvenate their visual brand. Instapage wanted to represent to clients and prospects that the platform is continually evolving and with cutting-edge engineering, they are the best landing page builder in the market.

After 10 years in business, Instapage needed to rejuvenate their visual brand. Instapage wanted to represent to clients and prospects that the platform is continually evolving and with cutting-edge engineering, they are the best landing page builder in the market.

Swag

Design-a-thon

Our team of four designers underwent a “design-a-thon,” where we individually collected moodboards and brought forward our own pitch. We proceeded with my proposal for a more modern and refined visual identity. We redesigned the logo and marque, explored new shapes, photography, UI and data visualization, then tested new ad and email campaigns before redesigning the website.

Our team of four designers underwent a “design-a-thon,” where we individually collected moodboards and brought forward our own pitch. We proceeded with my proposal for a more modern and refined visual identity. We redesigned the logo and marque, explored new shapes, photography, UI and data visualization, then tested new ad and email campaigns before redesigning the website.

Brand book

Social media

Impact

Over 8 months, Instapage’s organic traffic increased from 90K to 140K, the highest it had ever been and new webinar landing pages, emails and ads led to the highest ever 910 registrants.