SchoolStatus
SchoolStatus
Rebranding after acquisitions
Rebranding after acquisitions
SchoolStatus is a B2B EdTech company offering unified data and communication software to K-12 schools.
Role / Art Director & Lead Designer
SchoolStatus is a B2B EdTech company offering unified data and communication software to K-12 schools.
Role / Art Director & Lead Designer
Acquisitions
SchoolStatus joined forces with six other education solutions to make it easier for educators and administrators to see their student information and connect with families, all in one place.
A new brand strategy, messaging, and visual identity was needed to tell the story of a newly unified platform. The brand needed to scale across assets and channels, and appeal to K-12 district leaders.
SchoolStatus joined forces with six other education solutions to make it easier for educators and administrators to see their student information and connect with families, all in one place.
A new brand strategy, messaging, and visual identity was needed to tell the story of a newly unified platform. The brand needed to scale across assets and channels, and appeal to K-12 district leaders.
Data Visualization
Data Visualization
Product-line differentiation and brand building
I created three analogous color schemes to allow the different products to feel distinct, yet work beautifully when seen together.
I, along with the CMO, Director of Marketing Communications, and a team of freelancers, brought student stories to life through compelling photography, and demonstrated the expertise of the software through statistics, UI, and friendly shapes and illustration.
Data and resource-sharing was at the heart of this rebrand. With SchoolStatus as a partner, educators and school and district administrators are able to easily track attendance and communicate with families. And when connection and data is made easy, students and educators are set up for success.
I created three analogous color schemes to allow the different products to feel distinct, yet work beautifully when seen together.
I, along with the CMO, Director of Marketing Communications, and a team of freelancers, brought student stories to life through compelling photography, and demonstrated the expertise of the software through statistics, UI, and friendly shapes and illustration.
Data and resource-sharing was at the heart of this rebrand. With SchoolStatus as a partner, educators and school and district administrators are able to easily track attendance and communicate with families. And when connection and data is made easy, students and educators are set up for success.
Marketing UI
Marketing UI
Photography
Photography
One-Pagers
One-Pagers
Mobile Webpages
Mobile Webpages
Sticker Pack
Sticker Pack
Impact
In the first quarter after launch, the marketing department secured over 550 Marketing Qualified Leads for SchoolStatus. The website increased engaged sessions by 81% in the first month of the site going live. We successfully connected with our existing customers to cross-sell them to our new products, and brought in new schools and districts to our user base.
In the first quarter after launch, the marketing department secured over 550 Marketing Qualified Leads for SchoolStatus. The website increased engaged sessions by 81% in the first month of the site going live. We successfully connected with our existing customers to cross-sell them to our new products, and brought in new schools and districts to our user base.
Ads
Ads
Booth Concept
Booth Concept
Let's talk shop
You can reach me by emailing
jillj.creative@gmail.com
Email me
Let's talk shop
You can reach me by emailing
jillj.creative@gmail.com
Email me
Let's talk shop
You can reach me by emailing
jillj.creative@gmail.com
Email me